What Is Marketing Automation?

Marketing automation is all about using software to automate marketing activities. Many marketing departments automate repetitive tasks such as email marketing, social media posting, and even ad campaigns -- not just for the sake of efficiency, but so they can provide a more personalized experience for their customers. The technology of marketing automation makes these tasks easier.

Some automation software platforms may limit the number of actions in a month or the database size you're allowed. Going into any evaluation, know how many contacts you have, how many emails you send on average, and what you want the software to accomplish. This will prevent you from underestimating the cost of your automation software.

Automation isn't a simple thing to implement as it is, so make sure the interface of the software will work with you, not against you. See if you can find screenshots of the UX so you can determine if it looks simple and easy to navigate.

How well does the marketing automation software play with your existing stack? Integrations allow you to manage data and get more from your tools.

Here at AutomateCore we will cultivate a list to help you sort through your options and feel confident choosing the best marketing solution for you and your team.